Where strategy meets
execution.
Consulting and engineering depth, brought to your toughest challenges — boutique agility, enterprise rigor.
Start a conversationWe work where the hard problems live.
Regulated, high-stakes environments don’t need another vendor — they need a partner who understands what’s at risk when things go wrong. We embed with your team, learn your constraints, and stay through delivery. We don’t just advise. We build.
Our Expertise
Six disciplines, one through-line: we stay with the work from the first decision to the last deployment. Every engagement is staffed by people who’ve done the work before — senior by default, never a junior learning on your budget.
Digital Strategy
Deciding what to build, what to buy, and what to leave alone. We pressure-test technology investments against what the business actually needs.
Program Management
Complex initiatives, multiple vendors, hard deadlines. We hold the through-line from kickoff to implementation.
Product R&D
Prototyping and validating new ideas before they get expensive. Fail cheap, then commit.
Data Governance
Making data trustworthy enough to act on — quality, lineage, access, and the compliance obligations that come with regulated work.
Data Engineering & Analytics
The pipelines and models that turn raw data into something people actually use to make decisions.
Engineering & Delivery
Building what we design. Modern architecture, rigorous testing, and code your team can maintain after we’re gone.
Three commitments
The people who scope the work do the work.
No handoff to a delivery team you’ve never met. The person in your kickoff is the person in your standups. Small teams, senior by default — you’re never funding someone’s on-the-job training.
We’ll tell you what not to build.
The most valuable thing we do is often talk a client out of something. We’d rather lose the scope than take money for work that won’t pay off.
You own it when we leave.
Documentation, architecture, and code your team can maintain without us. No dependency by design — if you need us again, it should be because you want us, not because you’re stuck.
What the work taught us
Nothing theoretical. Every piece here comes out of an engagement, a build, or a mistake.
Standardize What’s Arbitrary
A decade ago I helped a hospital system figure out what surgery actually cost. The answer was a lesson about data that had nothing to do with hospitals.
Nobody Thinks Integration Is Hard Until They Can See It
Process doesn’t make you faster. What it does is make a change of direction survivable when the work depends on organizations you don’t control.
Three Questions Before You Commission a Build
Almost every project that gets proposed is a good idea. That’s exactly why “is this a good idea?” is the wrong test.
Twenty years advising. Six years being the client.
Carl Hanna, PhD
Carl began his career at Amdocs, translating telecom problems into enterprise system requirements across the US and South America. He then spent five years at Deloitte as a Consulting Manager and three at PwC as a Consulting Leader, running healthcare transformation programs from strategy through execution. At Deloitte he built a model to quantify surgical supply efficiency that outlived his time there.
In 2019 he co-founded Evva Health and spent six years as CEO, building an AI platform for family caregivers — raising the capital, shaping the product, taking it to market. It’s the difference between recommending a system and living with one you shipped.
He founded CETA in 2021, working with life sciences and healthcare organizations on the challenges that sit between strategy and execution.
PhD in Mechanical Engineering, Georgia Tech. Board Chair of the American Lung Association in Georgia, 2018–2023. Leadership Atlanta, Class of 2023.
Tell us what’s stuck.
Most engagements start with a problem someone’s already tried to fix. If that sounds familiar, we should talk.
Location
Atlanta, GA